Going beyond business is in the ethos of our organisation and hence, it is befitting that our CSR projects cater to relevant issues such as Community Development, Education, Integrated Health Care, Skill Development, Women Empowerment, Environment and Business & Human Rights.
While a wide array of projects are undertaken each year and continued from previous years, let’s have a look at some major initiatives in FY20.
In partnership with the Gram Unnati Foundation, our project for ‘Improving the Incomes of Farmers through Production Practices and Market Linkages’ is being implemented at Hisar, Pataudi and Nuh (Districts Gurugarm and Mewat); and with NABARD (National Bank for Agriculture and Rural Development) in rest of India. Around 2452 farmers are directly associated with the project and are given technical advisory assistance on agricultural practices, right from sowing till the harvesting for both Rabi and Kharif crops. Farmers also get an opportunity to participate in various other events and trainings such as, Kisan Mela, exposure visits etc., conducted at various institutes. The project is exploring tie-ups with other institutional buyers in Delhi NCR to present farmers the opportunity to access a larger market. The farmer-centric project has also joined hands with NABARD to strengthen the Farmers Production Organisations (FPOs) in 6 districts of Haryana, 3 districts of Rajasthan and 2 districts of Uttar Pradesh.
The restoration and maintenance of the O P Jindal Memorial Park is being implemented in partnership with Prabhaav Foundation. The park covers 24.5 acres of land, and regular activities related to its beautification are carried out, such as plantation of the seasonal flower plants/trees, grass mowing, irrigation, cleaning, mural painting etc. Additionally, Stainless Steel toilets, benches, dustbins, RO unit for safe drinking water, topiary and giraffe structure etc were installed in FY20. A series of community sensitisation drives and a mega cultural, entertaining and informative event were organized for the local communities.
A program for developing the knowledge and skills of the deaf students enrolled at Welfare Centre for Persons with Speech and Hearing Impairment (WCPSHI), Hisar and Sonipat is being executed in partnership with Noida Deaf Society. Around 229 students are benefitting by learning the Indian Sign language, Basic English Communication, Value education and Computing. Sports activities such as skipping ropes, cricket, badminton, football are also organised periodically. Assessments show improvements in the academic performances of the students, along with increased communication with teachers, parents and friends, thus inculcating a positive attitude towards leading a satisfying life.
Project Udaya aims to disseminate appropriate knowledge and create awareness among adolescents on menstrual health, child sexual abuse and domestic violence in 5 schools in partnership with Sachhi Saheli. A mass sensitization workshop was organized with the students and the teachers. Identified teachers were intensively trained as Master Trainers to further sensitise students in their respective schools. The students are gradually learning to manage emotions and relationships, important for leading healthy lifestyles.
Skill upgradation courses are offered to the communities of the rural and urban areas of Hisar. The skill development centers are operational in the rural, slum and urban areas. The students are trained in the basic and advanced courses of Stitching and Tailoring, Dress Designing and Fashion Technology and Beauty Culture. Around 351 students benefited from the training that helped a majority of them develop vocational skills and secure a livelihood.
We have been maintaining the Environment Park at the AIIMS crossing in Delhi for many years. In sports, we have been promoting Football and Tennis, wherein talented children from underprivileged backgrounds are sent to up-skill their talents and get an opportunity for Football at Sudeva Sports Academy, Delhi, and play Tennis at different clubs and sports schools. We have also partnered with the Delhi Golf Club for maintaining the greens and providing opportunities to the local caddies and others for up-skilling through sustained training. Road safety is another focus area for our interventions in Delhi, wherein first aid training, bicycle conspicuity drives and awareness creation efforts are undertaken.